MIAMI, FL (March X, 2026) – The Dana Agency, a globally recognized, award-winning public relations and marketing firm with offices in Miami and New York, has been named the agency of record for Miami-based commercial general contractor Us Construction, marking a strategic partnership as the nearly 50-year-old firm enters a significant new chapter of growth and brand evolution.

The Dana Agency will oversee media relations, strategic positioning, brand storytelling and social media management for Us Construction as the general contractor expands its footprint across South Florida. The collaboration follows Us Construction’s recent brand refresh and signals a clear commitment to strengthening its legacy, deepening industry relationships and elevating its market presence, all anchored by its new tagline, “Together. The Power of Us.”

Founded in 1977, Us Construction has delivered some of the most iconic, design-forward projects in Miami-Dade, Broward and Palm Beach counties, serving developers, national brands and institutional clients across hospitality, aviation and mixed-use development. At Miami International Airport, the firm has completed more than 60 projects, including the American Airlines Admirals Club and Flagship Lounges, shaping the travel experience for millions of passengers annually. It has also played a key role in developing nightlife and entertainment destinations with projects such as Club Space in Downtown Miami and Mango’s 55,000-square-foot club in Orlando. In the Florida Keys, its work at Little Palm Island Resort and Isla Bella Beach Resort demonstrates the firm’s ability to deliver high-end, design-driven environments in logistically challenging locations.

“Us Construction has played a meaningful role in shaping many of South Florida’s most recognizable spaces,” said Dana Baran, founder of The Dana Agency. “We’re proud to support the team as they enter their next phase of expansion and visibility.”

The Dana Agency specializes in integrated communications strategies for prestigious brands across real estate, destinations, hospitality, food and beverage, entertainment, fashion, health and wellness, arts and culture, and nonprofits. Drawing on deep, cross-industry expertise, the agency creates added value for clients through strategic partnerships, meaningful collaborations and unparalleled community connections. In 2025, the agency celebrated its 20-year anniversary and earned a spot on the Inc. 5000, Inc. Magazine’s annual ranking of the fastest-growing private companies in America. It is also consistently ranked among the top PR agencies by the South Florida Business Journal. 

About Us Construction

Founded in 1977, Us Construction is a family-owned commercial general contractor headquartered in Miami, Florida, serving Miami-Dade, Broward and Palm Beach counties. Led by President Rafael Reyes since 2004, the company specializes in general construction, luxury interior finishes and complex, schedule-driven projects across the hospitality, aviation, retail, entertainment and mixed-use sectors. Known for its collaborative approach and commitment to care, reliability, efficiency, agility, teamwork and excellence, Us Construction builds more than spaces; it builds lasting partnerships. For more information, visit usconstructioncorp.com.

About The Dana Agency

The Dana Agency is a leading multilingual public relations and marketing agency specializing in integrated branding strategies for destinations, hospitality, food and beverage, entertainment, real estate, fashion, consumer products, health and wellness, beauty, arts and culture, nonprofits and more. The firm has a proven track record of cutting through media clutter using a blend of public relations, special events, social media, influencer relations, the curation of brand partnerships and activations, and other buzz-building tactics. In 2025, The Dana Agency earned a spot on the Inc. 5000 list of the fastest-growing private companies in America and is routinely listed as a Top 10 PR Agency and a Top Woman-Owned Business in South Florida by the South Florida Business Journal. For more information, visit The Dana Agency’s website, Instagram or LinkedIn or call 305.758.1110.